How to integrate the e-commerce feature for WhatsApp into Botmaker?

In this article, you will get information about how to integrate the product catalog for WhatsApp into the Botmaker platform.

Estimated reading time: 06 minutes

The e-commerce feature and product catalog group characteristics to integrate products and stores into a chatbot through the WhatsApp channel. Once connected, customers can select products of their interest and manage the entire shopping experience through that channel. The integration for WhatsApp has the following highlights:

  • The shopping experience is 100% end-to-end conversational on WhatsApp.
  • The shopping cart is associated with the conversation.
  • At checkout, it is possible to send the cart result to an external system.

Note : The integration for WhatsApp is limited to 30 products and does not allow combos or product packages with complex variants. On the other hand, only one catalog per WABA (WhatsApp Business Account) is supported.

How to perform the integration?

The catalog integration process for the WhatsApp PLMs (Product List Messages) channel is native to the platform and consists of two specific steps for WhatsApp that are then completed with steps 3 and 4. To access the details of these steps, please refer to the following article in How to set up the Botmaker catalog?

  1. Creating the catalog in the Meta Commerce Manager (to be carried out exclusively by your Account Manager)
  2. Linking to a WABA (to be carried out exclusively by your Account Manager)
  3. Loading the catalog to Botmaker. See the article How to set up the Botmaker catalog??
  4. Creating intents. See the article How to set up the Botmaker catalog?

Step 1: Catalog creation (this step will be carried out exclusively by your Account Manager)

Ask your Account Manager to create a catalog in Meta Commerce Manager and link it to a WABA. The following process will be performed:

  1. Access https://business.facebook.com/commerce/ and start the creation of a new catalog.

1

  1. Select the catalog type

2

  1. Give a descriptive name to the catalog and set the owner as Botmaker

3

Step 2: Linking to a WABA ((this step will be carried out exclusively by your Account Manager)

  1. Grant permissions to Botmaker: access the Meta Business Manager. Go to the settings section : https://business.facebook.com/settings/product-catalogs/

4

  1. Access WABA and enter the Catalog section.

5

6

  1. Select the catalog and link it

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Step 3: Catalog upload

Once your account manager has linked the catalog to the WhatsApp channel (steps 1 and 2), you must continue with the Botmaker catalog upload, including data such as:

  • Products (required)
  • Categories (optional)
  • Stores (optional)
  • Service areas (optional)
  • Pricing schemes (optional)

To access the details of the Botmaker catalog upload, see the details in the following article: How to set up the Botmaker catalog?

Step 4: Intent creation

In the intent that will invoke the catalog, for example, "My Business Catalog", you must configure the Show Smart Ecommerce action and you must activate the WhatsApp Portal switch. Check its details and learn how to configure it in the article How to configure the Botmaker catalog?

Offer your customers a simple and dynamic shopping experience by integrating your catalog through WhatsApp. Check out the details and learn about its configuration in the article: What are Botmaker's product catalog and e-commerce features?

Remember to visit our Help Center for further information.

Written by: Botmaker Team

Updated: 6/16/2022

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