How to access the conversation start metrics report?

In this article, you will learn about sending push messages and templates, which are essential for companies to contact their customers/users. This way, you will be able to provide a better service and generate value in the brand-consumer relationship.

Estimated reading time: 08 minutes

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The " Conversation Start Metrics Report" is designed to view metrics and information about these mailings and referred campaigns, providing details about user responses, mailing status, and conversations initiated by new and recurring users. Learn more about the report interface!

Filters and main information

You can access the Conversation Start Metrics Report by going to Menu>Dashboards. The report contains filters and charts to help you visualize specific metrics. We will define the filters that make up the report and the main information in the charts as follows:

Filters

1. Time period: as in the rest of the reports, it allows filtering by ranges to see how many conversations were generated in that time.
2. Session started from: to filter by the origin of the login (WhatsApp templates, mass notifications, referred webchats, referred campaigns).
3. WhatsApp number: to filter by messages sent from a particular WhatsApp number.
4. WhatsApp template: you can filter by the template sent, for example, how many conversations my template named "Template_test_1" started.
5. User type: you can filter by new or recurring users.

Main information

1. Started sessions count: number of pushes/number of users: number of unique user conversations where pushes or templates were sent.
2. Answered notifications: chart showing the percentage of users who responded (or not) to the notifications being sent.
3. Notifications by status: graph showing percentages according to the status of the templates used, indicating the quantities: not sent due to failure, sent, delivered, read, and answered.
4. New vs. recurrent users: graph showing the percentage of new users who received notifications compared to recurrent users.

Additional charts

As a complement, below the pie charts, we provide a bar chart and a funnel chart for a different view of this information:

• Daily evolution of notifications : this report allows you to view the number of notifications that started a session and their respective statuses, distributed by day.

• Notifications funnel : for the current week, it shows the statuses of the shipments in a funnel format. The way to read it is as follows: 100% of the templates were sent, of those, 100% were delivered, within those, 50% were read, and finally, of those read, 20% were responded to.

Note** : the funnel chart only takes into account notifications sent successfully, whereas the bar chart also takes into account those that were not sent due to different issues.**

Details of last sessions

To perform a deeper analysis of each notification template/sending, the report shows a list of the last sent notifications where you can see the number of users and whether the sending was successful, as well as details and remarks in cases of sending failures, which can occur for the following reasons:

• Incorrect parameters in the template
• Monthly sending limit reached
• The number no longer exists
• Incorrect destination number

Finally, in the details, we see all the information that feeds the report, namely: date and time of sending, the contact to whom it was sent, the last status at the time of the inquiry, if such inquiry has an answer, the origin, and a link to the chat that will allow you to open the respective conversation on the platform.

In addition, there is a download button that brings the information as viewed in the details chart but in TSV format and contains some extra details, for example: If the template failed to be sent, the reason that WhatsApp returns, or the client id, the date and time when the session started, the channel, if the user is new or not, and the dates on which the user receives, reads and responds.

Remember to visit our Help Center for further information.

Written by: Botmaker Team

Updated: 11/29/2021