How to boost your sales with Botmaker and WhatsApp referrals on Facebook and Instagram?
In this article, you will find information about how to boost your sales through WhatsApp referrals on Facebook.
Estimated reading time: 05 minutes
Click-to-WhatsApp ads allow you to add the Send Message button to your Facebook or Instagram ads, opening a conversation in the WhatsApp Business app. This update enables receiving more information about the customer from the advertisement they clicked on. Therefore, it is a very useful resource to boost your marketing campaigns. To learn more, you can read the following article Create ads that click to WhatsApp in Ads Manager | Facebook Business Help Centre.
You can create campaigns with a direct link to WhatsApp on Facebook and then take advantage of all the benefits from our platform. Check out the following article on how to create click-to-WhatsApp ads from your page and stay connected with your customers: Create ads that click to WhatsApp with your Page | Facebook Business Help Centre
How do the linked ads work on the Botmaker platform?
When the user clicks on the WhatsApp button, a conversation with the virtual agent opens The agent will respond to the intent that best matches the ad message.
Junto con el disparo de la intención de conversación con el Besides the triggering of the conversation intent with the virtual agent, new variables are stored in the user. These variables allow you to condition the response of the virtual agent, or to record data from the current campaign. Below you can see a detail of the variables with an example:
-
referralBody: refers to the title of the advertisement (for example: FREE our gift book with the purchase of… )
-
referralSourceType: type of ad source (can be “post” or “ad”)
-
referralSourceURL: ad link (example: https://es-la.facebook.com/pg/botmaker.io/posts/?ref=page_internal )
-
referralHeadline: ad header (example: New List )
-
referralSourceId: ad id. Allows to see where it originates from (example: 23847908587610096 (example: 23847908587610096)
How to measure the impact of WhatsApp clicks on our platform??
To measure the impact of WhatsApp clicks, go to Dashboard> Conversation Start Metrics and check the referrals that reached the virtual agent through this functionality. This way, you will be able to have more control over the virtual agent’s responses to certain ads and better measure or plan campaigns and communication strategies.
Written by: Botmaker Team
Last updated: 06/30/21
Visit our Help Center for further information